My second year

My second year of the French Bachelor’s degree in Information & Communication, specialising in Advertising, in Besançon, was even more intense and rewarding than the first. From the very beginning of the academic year, the pace picked up. The projects became more complex, expectations grew higher, and the challenges became even more exciting.

Between the many challenges and supervised projects, the adventure started strong, and only kept getting more intense! 

What I learned:

What I did:

Challenge n°1 : internal

For this first challenge: an intense week dedicated to Biscuiterie Billiotte!

Our mission?
To devise a creative strategy to drive traffic to both the shops and the website. Whether online or in-store, the goal is clear: to showcase their delicious creations and share a passion for artisanal biscuits from Franche-Comté.

Supervised Project: Raphaël Klein

This year, we had the opportunity to collaborate with a videographer and magician to develop his visual identity and communication. The goal was to create a cohesive visual universe and a communication strategy that truly reflected his unique world and personality.

Key steps:

  • Development of a new visual identity

  • Creation of visual materials for print, including flyers, business cards, and more

  • Design and development of a website

Challenge n°2 : regional

After an intense week filled with emotions, hard work and dedication, the moment finally came to stand in front of the jury and defend our project.

But the story didn’t end there. We made it to the final, with only 3 teams left out of 19.

The final challenge? Presenting and defending our project in front of a full auditorium.

And what a proud moment it was to see our team make it onto the podium, finishing in 2nd place! 

Our flagship visual
The logo
Campaign visual and message